PRECISION LIFT · HVAC & PEST

Who responded because of the campaign — and who to call this week

Precision Lift turns your last campaign file into six action CSVs: who to call, protect, suppress, leave alone.

Book a Call → Send File

Home services — HVAC and pest. Free first analysis from your campaign file.

REDACTED ARTIFACT

01_executive_brief.pdf — page 1

Redacted first page of Precision Lift executive brief PDF sample

Real page layout with PII redacted. Structure sample — not a live client file.

SIMULATED · QUALITY TEST

Internal quality test — 90/100

90/100
customer_id segment uplift_rank last_service zip action
C-10482 save_first 1 2026-07-12 80202 call_this_week
C-11891 save_first 2 2026-06-03 80014 call_this_week
C-09217 save_first 3 2026-08-21 80111 call_this_week

Illustrative — not a live client file.

Background

Don — 10+ years building audience files (propensity, RFM, churn) for campaign teams. Not an agency. Files in, segments out.

The Problem

Platform rates inflate what actually worked

Open and click rates mix people who would have booked anyway with people the campaign truly moved. That wastes call time.

📊

Vanity metrics look fine

ESPs report engagement. They don’t separate campaign-caused response from would-have-anyway.

📞

Call lists get noisy

Teams dial everyone who clicked. True responders get buried next to people who should be left alone.

🔁

Next drop repeats waste

Without suppress and negative-ICP files, the next campaign re-targets the same mismatched audience.

How It Works

Last-campaign file in. Six segments out.

Fixed-scope Precision Lift run: quality check, uplift with Incremental Lift Verification, then the six CSVs your team uses this week.

1

Send last-campaign file

Export from ServiceTitan, Housecall Pro, ESP, or CRM — audience plus outcomes you have.

2

Quality check

We score data fitness before modeling. You see confidence and gaps first.

3

Uplift + ILV

Estimate who moved because of the campaign. Incremental Lift Verification checks the signal.

4

Six segments

Campaign-ready CSVs: save first, at risk, protect, acquire next, negative ICP, suppress.

What to export

  • Minimum: customer id, campaign flag (in last drop Y/N), one outcome (booked / quoted / responded).
  • Better: last service date, revenue or ticket value, zip or branch.
  • Don’t send: notes full of phone numbers in a random text field — wait for the secure link.
What You Get

Brief, report, six CSVs, and Incremental Lift Verification

Operator-ready files and a short brief CS and marketing can act on the same week.

Executive brief

Who to call this week, who to leave alone, what the campaign moved — plain language.

Uplift report + ILV

Method, quality score, segment definitions, and Incremental Lift Verification findings.

Six action CSVs

Upload-ready lists for outbound, CRM tags, and suppress. Named for the job.

Incremental Lift Verification

Checks whether measured uplift holds up — so you don’t treat noise as a win.

save_first.csvPriority outreach — true campaign responders
at_risk.csvChurn signals between or after campaigns
high_value_protect.csvHigh-value relationships to protect, not blast
acquire_next.csvLookalike / next-campaign seed
negative_icp.csvProfiles that don’t fit — stop the spend
suppress.csvWho to leave alone this cycle
Pricing

Fixed prices. Clear scope.

Start with a free first analysis from your file, then pick the cadence that fits.

Precision Lift Run

$1,200 / run

Single post-campaign uplift package.

  • Quality check + uplift model
  • Incremental Lift Verification
  • Brief + full report
  • All six action CSVs
Book a Call
Most operators

Monthly Precision Lift

$1,500 / mo

Ongoing runs as you drop new offers.

  • Everything in a single run
  • Monthly file intake
  • 3 business day turnaround
  • Segment refinements over time
Book a Call →

Bundled with Churn

$2,500 / mo

Precision Lift + between-campaign Churn Agent.

  • Monthly Precision Lift runs
  • Churn Agent mid-cycle
  • at_risk refresh
  • One combined ops brief
Book a Call
Free first analysis Quality read in 2 business days
Paid run ($1,200) Package in 5 business days after a usable file
Monthly ($1,500) Priority — 3 business days

$2,500/mo bundles Precision Lift with Churn Agent for quiet weeks between campaigns. Ask on the call if you need both.

Free first analysis from your file

We’ll score quality, fit, and whether a paid run is worth it. No obligation.

Send File →
Is This Right For You?

Built for home services with campaign history

Honest fit — where Precision Lift adds the most value.

✓ Great fit

  • HVAC and pest operators
  • Other home services with recurring campaigns
  • Email / SMS / outbound from a CRM or ESP
  • Can export last-campaign audience + outcomes
  • Ready to act on call lists and suppress files

✗ Not the right fit

  • Lead-gen only — no campaign file
  • Need a full-time agency or dialer
  • No way to export customer data
  • Want vanity dashboards, not action files
  • Gyms or membership verticals outside home services
FAQ

Common questions

Straight answers.

Last campaign audience export plus outcomes you have (booked, quoted, opened, clicked, revenue). CSV from ServiceTitan, Housecall Pro, ESP, or CRM works. The free first analysis tells you what’s usable.
ILV checks whether measured post-campaign uplift holds up under verification — so “responded” isn’t confused with “would have booked anyway.” Every run includes ILV in the report.
A quality read on your file, fit assessment, and a clear yes/no on whether a paid run makes sense. From your data — not a generic demo.
No. We’re diagnostic and segmentation — files in, segments out. You keep creative, sends, and dials. Not an agency.
The redacted executive brief page is a real layout sample with PII blocked out. The 90/100 badge is labeled SIMULATED · QUALITY TEST. Structure only — not real client results, revenue, or lift multiples.
Honest quality scores, transparent method, fixed pricing ($1,200 / $1,500 / $2,500), campaign-ready CSVs, and your data stays yours (30-day delete, no resale). We don’t guarantee revenue lift or replace your CS team.
Intake metadata via the form only — never upload PII in the form. We’ll reply with secure file-transfer instructions. Data is never sold or shared, and deleted 30 days after delivery unless you’re on a monthly plan. See our Privacy page.
Home services — especially HVAC and pest — with campaign history and a team ready to use call lists and suppress files. Not built for gyms.
Send File

Request secure intake

Tell us about the file. Do not paste customer lists or PII here — we’ll reply within one business day with a secure upload link.

Intake metadata only

Tell us about the file — company, CRM, trade, campaign type, size, and outcomes available. No customer rows in this form. We’ll reply within one business day with a secure upload link. Privacy policy.

Received. You’ll get a secure upload link within one business day. Don’t email the list to Gmail.
Outcome fields available

We’ll reply with secure intake instructions. Do not upload customer lists or PII in this form. See Privacy Terms.

After this form, you get a secure upload link — not a Gmail attachment.

Ready to see who the campaign actually moved?

Book a short call or send intake metadata. Free first analysis — we’ll tell you what’s possible at what confidence.

Book a Call → Send File

HVAC & pest · Privacy · vetswiftsolutionsllc@gmail.com